Given unlimited resources, how would you change the
publishing world?
By Suzanne Anderson
Actually, thanks to Amazon.com and the ease with which
self-publishing has allowed anyone to enter the market, I think the publishing
world is doing a great job of going through it’s own rapid evolution and
requires no help from me. The gate-keepers of literary agents and publishing
houses have, like the little man behind the curtain in the Wizard of Oz,
lost a great deal of their power in the past few years. While they will always
play a vital and important role in the market, luckily for us, they are no
longer the only avenue to publication.
The best outcome of this revolution in publishing is that it
doesn’t take unlimited resources to play the game. The barriers to entry have
been virtually eliminated thanks to the advent of the e-reader and the
availability of venues for free publication.
Remember when you had to spend months querying agents in New
York, just hoping to find one who would represent you
and your book? That process was like playing the lottery. It could take months
or you could win on your first try. But that was only the first step.
The next wait came when your agent sent your book out to
publishers. Then the beauty contest began again. If the book was not picked up
by a publisher, you might be asked to re-write the book, your agent might drop
you, or she might wait around while you wrote a second book.
If you were lucky enough to find a publisher to take on your
book, you had to hope that it would become the victim of the revolving door of
editors moving from house to house. If you were lucky your book might see the
shelves of a bookstore one and a half years after your typed ‘The End’.
Now, all of that has changed. In my mind, for the better.
Today you can take matters into your own hands and
self-publish your work and get your book into the hands of readers immediately.
Yes, you do still need to have your work edited. An
eye-catching book cover will help you stand out from the crowd. And working up
a consistent marketing campaign will help readers to find you.
The key is that all of these opportunities and
responsibilities are now in your hands.
Which is why, in my mind, today is the best time in the
history of the world to be a writer. The only thing stopping you is your
willingness to do the work. Which means that really, you have all the unlimited
resources you could ever need!
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