Saturday, 18 June 2011

Social Media, Scam Advertisements & Misinformation

By Amy Lee, Huffington Post

18 January 2011 - Facebook is expanding the empire, Google-style. Estimates place the social networking giant's advertising revenue at $1.86 billion for 2010, an 86 percent increase from the year before.

Though Facebook is not yet anywhere close to infringing on Google's ad dominance (the search engine nets close to $2 billion each month), AdAge predicts that Facebook's ad revenue will more than double by the end of 2011, to over $4 billion.

The majority of advertisers are small or medium sized companies making use of Facebook's self-serve system--the same system that transformed Google into a goliath of online advertising. Sixty percent of Facebook's ad revenue, or $1.12 billion, came from smaller companies.

Facebook, which has over 650 million registered users, controls about 5 percent of the online ad market share, though it is expected to control over 8 percent by the end of 2011. AT&T and Match.com were the top two advertisers on the site, with Google itself ringing in at number five.

But as ReadWriteWeb points out, Facebook's number three advertiser is the bizarre scam site Make-my-baby.com, a strange page using the pretense of a virtual baby face customizable with a mustache or glasses, to gain access to browser settings and reset user homepages to Bing, the Microsoft search engine. According to ReadWriteWeb, the site prompts users to install a browser-plug in which then proceeds to change the default search and homepage to Bing. The affiliate company responsible, Zugo, then receives a piece of the revenue whenever users click through a search ad. Attempts to uninstall the toolbar redirect to a broken link.

Update
ReadWriteWeb managed to get in contact with both Microsoft and Facebook: Facebook denied that the offending site was not an advertiser on the site at all, and Microsoft told RWW:
Distribution deals and affiliate programs are an important part of how all search engines introduce their product to customers. That said, we have been made aware of some practices from a specific publisher that are not compliant with the guidelines, best practices and principles put in place by Bing. As a result, the relationship with this publisher will be terminated.

Make-my-baby itself has apparently vanished off the Internet. Further response from comScore, the data company that AdAge initially based their report on, shows that AdAge misread the information they received, which showed make-my-baby as the third largest advertising on "social networking" generally, not Facebook specifically.
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Books Sold - 6 Nov 2011 to 31 May 2012

Some of you have asked me for my total number of books sold to evaluate KDP Select so here it is. Bear in mind, that results will vary based on genre and author. Good luck and remember, Keep Moving Forward.

Total - 120,836

1. Excuse Me, My Brains Have Stepped Out
Amazon Kindle - 42,559
Paperback -
Smashwords -

2. Frequent Traveller
Amazon Kindle - 35277
Paperback -
Smashwords -

3. Dora's Essentials - Books, Blogs & Smiles 1
Amazon Kindle - 462
Smashwords -

4. Mirror Me Martha (Short Story)
Amazon Kindle - 281
Smashwords -

5. Drive On Hope (Short Story)
Amazon Kindle - 190
Smashwords -

6. Blog-A-Licious Directory 2012
Amazon Kindle - 1
Smashwords -

7. Pandora's Reading Room 1
Amazon Kindle -
Paperback - N/A

8. The Cat That Barked (Short Story)
Amazon Kindle -

9. Dora's Essentials - Examining Anxiety
Amazon Kindle -

10. Dora's Essentials - Books, Blogs & Smiles 2
Amazon Kindle -

11. Elevenses from Around the World
Amazon Kindle -

12. Genetically Modified Foods vs. Sustainability
Amazon Kindle -

Blog-A-Licius - Sherbet Blossom

SherbetBlossom

Blog-A-Licious

Dealightfully Frugal

Blog-A-Licious - The Few, The Proud, The Wife

Blog-A-Licious

My Soul Slippers

Blog-A-Licous - Textbook Mommy

Blog-A-Licious - Blue Frogs Legs

Blog-A-Licious - Pretty All True

Pretty All True

Blog-A-Licious - tbaoo

tbaoo

Blog-A-Licious

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Blog-A-Licious - The Invisible Art

Blog-A-Licious - Rediscovering Domesticity

Rediscovering Domesticity

Blog-A-Licious - Quiver Full

Blog-A-Licious - Cori's Big Mouth

Blog-A-Licious - Great Fun

Greatfun4kids

Blog-A-Licious - Busy Wife

Blog-A-Licious - Steps To Happiness

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Blog-A-Licious - Toby & Max


Blog-A-Licious - Amelie

Raising Amelie

Blog-A-Licious - Peas In A Pod

Blog-A-Licious - Riley

Blognostics - Poetry

BlogNostics

My Awards - September 2010

My Awards - September 2010
Awarded By Jo Frances

My Awards - May 2011

My Awards - May 2011
Awarded By Alejandro Guzman

My Awards - May 2011

My Awards - May 2011
Awarded by Kriti Mukherjee

My Awards - April 2011

My Awards - April 2011
Awarded By Roy Durham

My Awards - June 2011

My Awards - June 2011
Awarded By Sulekha Rawat

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